SNJ Business People

Cherry Hill Regional Chamber of Commerce Changes Name

01/10/10

Camden County Regional Chamber of Commerce Branding Better Reflects Chamber Membership, Growth
  The Cherry Hill Regional Chamber of Commerce has a new name - Camden County Regional Chamber of Commerce.
  Recently, the Cherry Hill Regional Chamber of Commerce Board of Directors voted overwhelmingly to support the name change, which better reflects the business scope and networking outreach of the growing regional chamber. A special meeting of the board took place on Jan. 5 to activate the name change.
  The name change is effective immediately.
  "The name change is a great idea and ideally timed from the standpoint that the Cherry Hill Regional Chamber of Commerce has for some time now been growing and building significant momentum in communities reaching throughout all of Camden County," reports Phil Brewer, Regional General Manager of the Holiday Inn Cherry Hill and the chamber's immediate past chairman. "The Camden County Regional Chamber of Commerce is not only a more accurate branding of the chamber's reach and activities, it is also better identifies the chamber and at the same time illustrates an open welcome to businesses throughout Camden County."
  Since 2008, the former Cherry Hill Regional Chamber, under the leadership of Art Campbell, has been growing geographically by creating and leading local chambers of commerce in communities throughout Camden County, including the White Horse Pike towns that dominate the business landscape of many Camden County business communities.
  "In many respects, this name change is not a dramatic change - it is an affirmation of our primary market and a confirmation of the active development and growth we have been making for some time now," reports Campbell, the executive director of the now Camden County Regional Chamber of Commerce.
  "As we have grown geographically and added local chambers of commerce we have become more involved in economic development in our market and with local municipalities," Campbell explains. "Our market footprint has been Camden County and contiguous communities for years."
  Additionally, Campbell reports, the Camden County Regional Chamber of Commerce will form a new Board of Directors representing businesses throughout Camden County while, at the same time, continue to maintain a Board of Directors focused entirely on Cherry Hill. In recent years, local chambers created by Campbell and leadership board members of the former Cherry Hill Regional Chamber of Commerce have comprised individual chambers in Camden, Winslow Township, Gloucester Township and Mount Laurel, in addition to a branded White Horse Pike chamber.
  To date, more than 50 percent of the nearly 800 member companies involved with the former Cherry Hill Regional Chamber of Commerce are located outside of Cherry Hill - with 85 percent in Camden County and another 15 percent in adjacent communities reaching into neighboring counties Burlington and Gloucester.
  "Camden County is one of the few counties in the state that hasn’t had a chamber of commerce with it’s name," reports Campbell. "During 2010, momentum will continue to create opportunities for growth of the Camden County Regional Chamber of Commerce throughout our South Jersey business region."
  The Chamber of Commerce already hosts 120 events locally each year, more than any other business organization in its market.  Campbell reports the chamber will add even more variety to its extensive business event schedule in 2010.  In addition, the chamber will continue to grow and enhance its online business directory - enabling for more online business promotion and exposure for members.
  Board Member Greg Charbeneau, Executive Director Adventure Aquarium, credits Art Campbell with the vision for the name change, which, according to Charbeneau, better reflects the initiatives and strategic directions the Cherry Hill Regional Chamber of Commerce had been successfully deploying in recent years.  
  "The new branding and identity from the Cherry Hill Regional Chamber of Commerce to the Camden County Regional Chamber of Commerce is ideal and is a validation of the strategic directions of the chamber," Charbeneau reports. "The Camden County Regional Chamber of Commerce is positioned for growth and we at the Adventure Aquarium are proud to be a part of this momentum."

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