SNJ Business People

Food Innovation Center Client Fatboy Cookie Company Earns Top Marks

03/28/10

  Food Innovation Center client Joel Ansh of FatBoy Cookie Company is a hit with Supermarket Guru, Phil Lempert, according to February 17, 2010’s New Product Review. An expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, Phil Lempert releases weekly reviews of up and coming new specialty food items.   Lempert gave FatBoy Cookie Company’s Outrageous Cookie Dough in their Chocolate Chunk flavor a total score of 85, saying: “This chocolate chunk cookie dough is good enough to get you hooked!”  The entire review can be viewed on the Supermarket Guru’s website: http://www.supermarketguru.com/index.cfm/go/sg.videoSlideshow/videoId/211
  FatBoy Cookie Company came to the Food Innovation Center in 2005 for assistance in developing a new look for their packaged, frozen cookie dough.   Consulting with the Rutgers Food Innovation Center, Joel completely revamped his product packaging.  The staff assisted him with identifying a graphic designer and photographer.  Work was also done on the package copy and layout, including preparation directions, ingredient and allergen statements, and nutritional facts information.  Says Joel of his experience with the Food Innovation Center: “Without the assistance of the Rutgers Food Innovation Center the company would not have been prepared to enter the new market venues.  Their expertise in the food industry was absolutely key to getting to the next stage.” 
   FatBoy Outrageous Cookie Dough can be found in several Whole Foods markets, Fairway Markets and is periodically sold through Sam’s Club stores.  A full list of locations is provided on their website, along with the option to purchase online: http://www.fatboycookiecompany.com/

  • NexGen Aviation Research Tech Park at Pomona Leading the Way in Modernization of National Airspace System

       The mission of the Next Generation Aviation Research Park (ARTP) is to promote sustained economic growth and job creation throughout New Jersey and the nation by implementing and operating a cooperative, state-of-the-art aviation Research Park that will support the evolution of the Next Generation aviation environment.
       At full build out, the Park will include seven multi-story buildings with a total of over 400,000 square feet of laboratory and research space located on the campus of the FAA William J. Hughes Technical Center which is the nation’s leading air transportation Federal Facility.

    READ MORE
  • SNJBP Datebook: January 2012

      January is not a big month for “don’t miss” events, But it is home to one of, if not “the,” premier events of the year—the State Chamber’s annual “Walk to Washington.”
      The tradition began in 1937 when several of the state's top business executives took a train to Washington to have dinner with New Jersey's congressional delegation. The rest is history. The Walk to Washington obtained its name when participants realized that few sit on the train; they literally walk the train mingling and exchanging business cards the whole way to Washington.

    READ MORE